Harshitha A.
BSc in Fashion Design, Bangalore
Kaló Sto Kakó – JD Design Awards 2024
‘Kaló Sto Kakó—Good in Evil,’ a brand new collection created by Harshitha A, a student of the BSC in Fashion Design at the JD Institute of Fashion Technology Bangalore, won the “Anti-Fashion Award” at the JD Design Awards 2024.. The basis of this collection was derived from the figure of Medusa in classical mythology, who had snake hair and the ability to turn people to stone. The collection’s goal is to demonstrate that there is some strength or positivity within people, even in bleak situations.
ILLUSTRATIONS
The origin of ‘’Kaló Sto Kakó’’, the third song, is based on the Greek mythology of Medusa. Medusa, despite being cursed, looked after the people in the village and accepted it as her fate. Through this collection, the female audience is challenged to look at herself and find the power inside, just like Medusa. The magazine is to be targeted at women within the age bracket of 21–30 years, making them believe that any difficulty is a challenge to transformation.
Concerning the clothes in the collection, they are unique; the concept of avant-garde refers to unique and extraordinary designs. And here we have Breast cancer awareness enlightened Harshitha A. has employed Duchess Satin and organza to create garments that are hard on the outside yet tender on the body. The silhouettes are free and defined at the same time, which is also the story of Medusa. Thus, the color codes range from black, white, and gold, which represent strength, purity, and inner beauty.
JDDA 2024
“Kaló Sto Kakó” complies with the epic’s plot of positive overtones, specifically when a person accepts and learns to find the good even in the difficulties. The collection does not only speak about fashion; it is a story of strength and liberated women. These garments call for women’s strength through the use of dom elements from Medusa’s story; the collection empowers women to maneuver through life challenges with finesse. Duchess satin and organza are the types of fabrics used in the collection due to their ability to make structured pieces. Black, white, and gold are traditional and royal colors that embrace the various facets of Medusa’s personality.
This collection basically belongs to the avant-garde category; thus, it is quite provocative and rather experimental, which is ideal for women who appreciate sophisticated and powerful outfits. The motivation of the name “Kaló Sto Kakó—Good in Evil” is more than just clothing; it can also be a message. It can be informative to tell people a story, to educate someone, and to open a new world and a better future to a person. Reimaging Medusa’s story has integrated with societal themes, thus making Harshitha A. ‘s collection boost people’s morale to even achieve their goals in the darkest moments.
Harshitha A.
BSc in Fashion Design, Bangalore
www.jddesignawards.com