The Course

Bachelor of Design in Visual Communication

Inspire the World with Your Designs: Step into Fashion’s Future.

Bachelor Degree | Bengaluru | Goa

These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.

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BENGALURU | GOA

Duration

4 years (full-time)

Eligibility

Any degree from the
UGC recognised university

Certificate Type

Bachelor Degree

Degree Issuing Authority

Collaboration with UGC Recognised University

Programme Overview

The B.Des in Visual Communication is a comprehensive course that blends creativity with technical expertise, preparing students for the dynamic design industry. The program covers graphic design, product design, UX, and digital media, emphasizing handson experience and real world projects. Students develop critical thinking, problem solving skills, and an understanding of user centered design.

Key highlights include building a strong portfolio, learning project management, and gaining entrepreneurial skills for marketing design services. The curriculum also includes exposure to industry practices through studio visits and working across all production stages—pre production, production, and postproduction.

Graduates will be well equipped with both artistic and functional design skills, ready to tackle challenges in the design industry and create innovative, user focused solutions.

  • Equip students with a comprehensive understanding of design fundamentals, including composition, typography, and color theory, to create effective graphic design solutions for both print and digital media.
  • Develop expertise in branding and advertising, teaching students how to create cohesive brand identities and impactful marketing materials that connect with audiences and drive brand recognition.
  • Emphasize filmmaking and visual storytelling, training students in techniques like cinematography, storyboarding, and editing to craft compelling visual narratives.
  • Teach students the skills needed for packaging design, focusing on creating
  • functional and aesthetically pleasing solutions that enhance user experience and align with brand identity.
  • Prepare students in advanced CGI and post production techniques, enabling them to produce high quality visuals for motion graphics, films, and digital
  • Guide students in building a professional portfolio that showcases their expertise in graphic design, branding, filmmaking, packaging, and CGI, preparing them for successful careers or entrepreneurial ventures in visual communication.
  • Demonstrate a strong understanding of design fundamentals, including composition, typography, and color theory, and apply these principles effectively to create compelling graphic design solutions for both print and digital media.
  • Develop the ability to create cohesive brand identities and design impactful marketing materials that resonate with target audiences and enhance brand recognition across various platforms.
  • Gain proficiency in filmmaking techniques, including cinematography, storyboarding, and editing, enabling the creation of visually compelling and narrative driven content for diverse media.
  • Acquire the skills to design functional and visually appealing packaging that enhances the user experience, aligns with brand identity, and meets production and market needs.
  • Demonstrate advanced knowledge of Visual effects and post production techniques, producing high quality visuals for motion graphics, films, and digital media projects.
  • Build a professional portfolio showcasing skills and expertise in graphic design, branding, filmmaking, packaging, and Visual effects, positioning for success in the design industry or entrepreneurial endeavors.

Semester I

Visualization and Representation – I
Art Appreciation
Fundamentals of Design – I
Geometry

Semester II

Fundamentals of Design – II
Visualization and Representation – II
Material Exploration
Communication Studies

Semester III

Visual Design Principles-I
Design & Illustrations-I
Digital Imagery-I
Typography-I
Interfusion Studies & research

Semester IV

Visual Design Principles-II
Design & Illustrations-II
Digital Imagery-II
Typography-II
Interfusion Studies & research

Semester V

Design Suite-I
Set Design & Advertising
Pre-production techniques
Photography
Interfusion Studies & research

Semester VI

Design Suite-II
Visual narration & Film making
Basics of Filmmaking
Entrepreneurship
CGI & Post production techniques
Interfusion Studies & research


Semester VII

Graduation Project-I
Introduction to User experience design
Design Thesis
Internship
Entrepreneurship & Brand Development

Semester VIII

Graduation Project-II
Portfolio Development

  1. Unleash Your Creativity: Explore your artistic vision and transform it into stunning designs. Our program provides a platform to experiment with various materials, techniques, and styles.
  2. Master the Art and Science of Fashion: Develop a strong foundation in design principles, pattern making, draping, and garment construction. Learn to blend creativity with technical expertise.
  3. Stay Ahead of Trends: Stay updated with the latest fashion trends, sustainable practices, and emerging technologies. Our curriculum incorporates industry insights to prepare you for a dynamic and ever-evolving industry.
  4. Build a Strong Professional Network: Connect with industry experts, alumni, and fellow students. Our program fosters a supportive community that can help you launch your career.
  5. Pursue Diverse Career Paths: Our program equips you with a versatile skill set, opening doors to a wide range of career opportunities, including fashion design, textile design, accessory design, styling, and more.
  • Internal Assessments– Provides an evaluation of students’ learning progression during the entire length of the course.
  • Projects– In-class and independent research projects undertaken to demonstrate students’ depth of understanding of the subject.
  • Semester Examinations– Time-based formal assessments to test students’ understanding of the subject.
  • Presentations– Used in a few subjects to demonstrate communication skills, professionalism, critical thinking and support findings.
  • Portfolio Assessment– Exhibits learning from the concept stage to execution.
  • Visual Designer
  • Branding Specialist / Brand Strategist
  • Packaging Designer
  • Multimedia Designer
  • Motion Graphics Designer / Visual Effects Artist
  • 2D Animator
  • Matchmove Artist
  • Storyboard Artist
  • PrepPaint Artist
  • Roto Artist
  • Art Director
  • Creative Director
  • Freelance Designer / Entrepreneur
  • Digital Content Creator

FAQ

B.Des in Visual Communication is a 4-year undergraduate program that focuses on visual storytelling through graphic design, photography, animation, typography, and multimedia.

Applicants must have completed their 10+2 education in any stream from a recognized board. Some institutes may require an entrance exam or portfolio submission.

You will learn:

  • Graphic design and typography
  • Motion graphics and animation
  • Video production and editing
  • Digital illustration and branding
  • User interface (UI) and user experience (UX) design

Graduates can work as:

  • Graphic Designers
  • Motion Graphic Artists
  • Illustrators
  • UI/UX Designers
  • Art Directors
  • Branding Specialists
  • Yes, the program emphasizes practical learning through projects, workshops, and internships, allowing students to build an industry-ready portfolio.

Students gain proficiency in tools like:

  • Adobe Photoshop, Illustrator, and InDesign
  • After Effects and Premiere Pro
  • Blender or Maya for 3D design
  • Figma and Adobe XD for UI/UX
  • Yes, the course is designed for beginners and includes foundational training in design principles.
  • This program offers a mix of traditional art techniques and modern digital tools, equipping students to craft compelling visual narratives for diverse media platforms.