The Course

BVA/B.Des. in Graphics and Communication Design

Visual storytelling begins here!

Bachelor Degree | Bengaluru

These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.

BENGALURU

Duration

4 years (full-time)

Eligibility

10 + 2 | PUC | Higher Secondary Education with 40% (in any stream)

Certificate Type

Bachelor Degree

Degree Issuing Authority

Bengaluru City University

Programme Overview

BVA/B.Des. in Graphics and Communication Design employs an approach that inspires creativity and critical thinking about graphic design practice’s varied techniques and technical features. The programme encourages students to develop innovative methods. This course will assist students to become designers of the future and realize the role of design in a commercial setting by analysing the characteristics that have influenced its practice.

The objective of graphic design is to present students to a discipline that will provide them with the requisite tools to learn and grow their potential.
The programme’s curriculum is curated to instill confidence in the students to express their creative ideas.
The programme enables students to analyse and utilise the design from idea till final output in order to create effective communication solutions.
Students are encouraged to learn about the evolving technological landscape.
Employment of new media design while mastering the intended effect wished to achieve with a commercial, business, or service company.
In addition, seminars, workshops, industrial visits etc. to experience first-hand industrial projects contribute to a well-rounded education for the students.

The BVA/B.Des. in Graphic Design and Communication aims to develop:
Professionals who have gained skills in the design discipline which help them to create effective advertisements, web pages, book covers, posters, instruction manuals, and more.
Thoughtful application of theory through knowledge of concepts such as usage of space colours, colour theory, composition, typography etc.
Students develop critical thinking skills during the initial stage of the projects by defining goals and expectations, creating inspiration boards, and taking the best features of each one to appreciate maximum effect.
Effective communication is vital. While creating posters or ads, comics, illustrations, paintings or logos, characters or models, the most important thing is that the message is conveyed correctly by the audience.
Understand the design philosophy, theories, data, analysis, and application.

Semester 1

Language – I
Language – II
Open Elective
Design language – I
Design Fundamental – I
Drawing Fundamental – I
Skill Enhancement Course (EVS)
PE – Yoga
H&W

Semester 2

Language – I
Language – II
Open Elective
Design Language – II
Design Fundamental – II
Drawing Fundamental – II
Skill Enhancement Course (Digital fluency)
PE – Yoga
H&W

Semester 3

Language – I
Language – II
Open Elective
Graphic Design & Communication – I
Basic Typography – I
Digital Media – I
Skill Enhancement Course
PE – Yoga

Semester 4

Language – I
Language – II
Graphic Design & Communication – II
Advance Typography
Digital Media – II
Skill Enhancement Course
PE – Yoga

Semester 5

Graphic Design for Print & Web Media
Graphic Design for Print & Web Media
Graphic Design for gaming
Information Design
Theory of Advertising Design
DSE 1 – Camera and Film Editing
VOC1 – Visual Merchandising
SEC 4 – Skill Enhancement Course

Semester 6

Advertising Design & Media
Packaging Design and Printing Technology
Introduction to UI/UX Design
Theory Visual communication & Media
Motion Graphics
VOC1 – Retail Design
SEC (2)/ Internship (2)

Semester 7 *

Graduation Project – I
Portfolio Development
Design and Management
Design Thesis
Open Elective – III

Semester 8 *

Graduation Project II
Internship
JD Design Awards

(Note – 7th and 8th Semester is as per the 2023 syllabus. Subject to change as per confirmation from the University.)

Case Studies– Explore the application of knowledge gained to real-world industry scenarios.
Industrial Visits– These trips acquaint students to the trends and requirements of the industry.
Self-Study– It acts as a beneficial tool to aid in classroom learning to explore subjects independently.
Classroom Lectures– Through lectures the students are provided with vital terms, facts and concepts.
Seminars– Presented by industry experts it is a gateway to learn from experts and helps to develop a broad perspective.
Studio / Workshop / Laboratory / Practical Sessions– Students gain insights into the technical areas that demonstrate diverse skill sets of the industry.
Demonstrative– Applied for necessary practical subjects.
Group Work– Is a dynamic and effective way to develop strong learning.

Internal Assessments– Helps to determine a student’s knowledge progression during the entire course.
Projects– In-class and independent research projects undertaken by students to establish their understanding of the subject.
Examinations– The time bound method of assessment provides insights of the students’ understanding of the subjects.
Presentations– Used for some subjects. It showcases students’ grasp of the topics, communication skills, professionalism, critical thinking and interpretations/ findings.
Portfolio Assessment– Is a consolidation of ideas, concept, boards that traces the entire flow till the execution stage.
Thesis Assessment– Independent research conducted to prove the possibility of an idea