The Course
MA Fashion Communication
Become the voice of fashion
These postgraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
BENGALURU
Duration
2 years (full-time)
Eligibility
Any degree from the
UGC Recognised university
Certificate Type
Master Degree
Degree Issuing Authority
Collaboration with UGC Recognised University
Programme Overview
Master the art of storytelling in the fashion context. Learn visual communication, styling, photography, graphic design, and branding to create compelling stories that resonate with target audiences. Explore the evolution of fashion media, analyze trends, and develop effective communication strategies for all aspects of the fashion industry.
Our comprehensive curriculum offers a unique opportunity to attain a master’s degree in fashion communication, presenting you with the flexibility to broaden your knowledge base or specialize in a particular area of interest.
In the fast-paced fashion industry, effective marketing and communication play pivotal roles in sustaining public interest and seamlessly integrating fashion with broader aspects of society. By enrolling in this intriguing programme, you will gain the necessary skills to thrive in this dynamic landscape and make a lasting impact on the world of fashion.
- Develop a profound understanding of the fashion design process and the essential tools required to create products and services in the realm of Fashion Communication.
- Equip students with the knowledge and expertise to utilize evolving technologies in Fashion Communication, Fashion Styling, Graphic Design, and Media Management.
- Cultivate a comprehensive understanding of Fashion Journalism, Graphic Tools, Fashion Styling, Packaging Design, Editorial Content Management, and Business Management Practices.
- Train students in research methods for Media Planning and Editorial Content Management, culminating in their final Thesis.
- Conduct independent research on substantive themes.
- Advocate for creative practices in the fashion communication domain.
- Create compelling visuals and information for diverse advertising channels.
- Strategize and provide services in the advertising and journalism industries.
- Develop a comprehensive understanding of fashion styling, visual merchandising, fashion journalism, and digital marketing.
- Master the skills needed to launch and manage a successful fashion communication business.
Semester 1
- Fashion History
- Design Thinking
- Communication Design
- Research Methodology
- Consumer Behaviour
- Graphic Tools – I
Semester 2
- Journalism – I
- Fashion Forecasting
- Typography
- Fashion Law
- Graphic Tools – II
- Styling – I
Semester 3
- Journalism – II
- Visual Merchandising
- Communication Skills & Creative Writing
- E-Commerce
- Styling – II
- Graphic Tools – III
Semester 4
- Media Buying & Planning
- Editorial Content Management
- Digital Media Marketing
- Management Practices
- Graphic Tools – IV
- Project
- JD Design Award
- Case Studies – Gauges students’ ability to adopt research methods to analyse gaps in the market and come up with credible solutions.
- Industrial Visits– Teaches students industry trends and requirements.
- Self-Study– Independent exploration of subjects to support classroom learnings.
- Classroom Lectures– These lectures provide vital information to the students.
- Seminars– Encourages students to debate and argue.
- Studio / Workshop / Laboratory / Practical Sessions– Help students develop creative and practical abilities by simulating the industry.
- Demonstrative– Utilised for required technical subjects.
- Group Work– Encourages students to work as a team and understand the intricacies of working in a team.
- Internal Assessments– Provides an evaluation of students’ learning progression during the entire length of the course.
- Projects– In-class and independent research projects undertaken to demonstrate students’ depth of understanding of the subject.
- Semester Examinations– Time-based formal assessments to test students’ understanding of the subject.
- Presentations– Used in a few subjects to demonstrate communication skills, professionalism, critical thinking and support findings.
- Portfolio Assessment– Exhibits learning from the concept stage to execution.
- Fashion Journalist
- Fashion illustrator
- Graphic Designer
- Fashion Stylist
- Fashion Editor
- Fashion Writer
- Fashion Curator
- Visual Director
- Brand Spokesperson
- Marketing Strategist
- Copy Editor
- Fashion Critic
- Fashion Consultant
- Fashion Analyst
- Brand Manager
- Fashion Marketing Manager
- Fashion Blogger
- Visual Merchandiser
- Educator
- Creative Director
FAQ
A: This programme bridges fashion and media, teaching skills in PR, styling, digital marketing, fashion journalism, and visual merchandising.
A: The full-time course is from 9:30am to 4:30pm.
A: You will explore fashion branding, communication strategies, media production, trend analysis, and visual storytelling.
A: Yes, the programme often provides industry internships and connections.
A: Industry visits offer insights into real-world fashion communication practices and trends.
A: If you are fascinated by the fusion of fashion and media, this programme equips you with skills to communicate fashion narratives effectively.
A: JD Design Awards showcases student creativity and achievements, offering recognition within the design industry.
A: Certainly, it prepares you for dynamic roles in fashion communication and related fields.
A: The programme provides modern resources and studios for an immersive learning experience.
A: Yes, JD School of Design offers a variety of scholarships and fee concessions to help students access education. For more information click here.