The Course
Master of Design in Visual Communication
Inspire the World with Your Designs: Step into Fashion’s Future.
These postgraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
BENGALURU | GOA
Duration
2 years (full-time)
Eligibility
Any degree from the
UGC recognised university
Certificate Type
Master Degree
Degree Issuing Authority
Collaboration with UGC Recognised University
Programme Overview
The M.Des in Visual Communication prepares students for advanced careers in design by equipping them with a comprehensive understanding of design principles, visual storytelling, and branding strategies. The program focuses on building strong
foundational design skills while fostering innovative thinking through a systems based approach.
Students develop expertise in conducting research, experimenting with materials, and integrating sustainability into their design processes. The curriculum emphasizes the creation of impactful visuals across various media, including graphic design, advertising, and filmmaking, with a focus on both digital and print platforms.
Practical hands-on experience and interdisciplinary learning help students refine their technical and creative skills. The program culminates in a professional portfolio,
showcasing their proficiency in visual communication, branding, and media production, and preparing them for success in the design industry or as entrepreneurial leaders.
- Equip students with expertise in brand strategy and consumer behavior to create impactful brand identities. Design integrated advertising campaigns across digital, print, and interactive media, using storytelling, cultural context, and data insights to drive consumer engagement and loyalty.
- Develop proficiency in multichannel media strategies, combining traditional and digital platforms. Explore emerging technologies like interactive media for immersive brand experiences, while leveraging analytics to measure campaign
- Foster creative leadership skills, teaching students to direct complex campaigns from concept to execution. Collaborate with cross functional teams to ensure alignment with brand identity and maximize audience engagement.
- Teach students how to craft compelling brand narratives using visual communication. Focus on cultural relevance, ethical responsibilities, and the role of storytelling in building consistent, emotionally resonant brands across media.
- Provide tools to plan, execute, and optimize integrated media strategies, utilizing owned, earned, and paid media. Use advanced digital advertising tools to reach target audiences at scale while maintaining brand integrity.
- Equip students to analyze consumer data and media performance, optimizing advertising strategies based on insights. Track campaign impact and adjust brand strategies to enhance engagement and effectiveness.
- Develop the ability to create impactful brand identities by understanding brand strategy and consumer behavior. Design and implement integrated advertising campaigns across digital, print, and interactive media, using storytelling and data insights to boost consumer engagement and brand loyalty.
- Master the use of multichannel media strategies, combining traditional and digital platforms. Gain expertise in emerging technologies like AR, VR, and interactive media to create immersive brand experiences, while using analytics to evaluate and optimize campaign performance.
- Cultivate the ability to lead and direct complex advertising campaigns from concept to Collaborate effectively with cross-disciplinary teams to ensure brand consistency, while maximizing audience engagement across various media platforms.
- Learn to craft compelling brand narratives using visual communication techniques. Understand the importance of cultural relevance, ethical considerations, and the role of storytelling in building emotionally resonant and consistent brand identities.
- Develop skills to plan, execute, and optimize media strategies using owned, earned, and paid media. Utilize advanced digital tools for advertising, content marketing, and social media to reach target audiences at scale while maintaining brand integrity.
- Gain expertise in analyzing consumer data and media performance to refine advertising strategies. Track and measure campaign success, adjust brand strategies in real-time, and enhance engagement through data-driven
Semester I
Design Foundation-I
Visualization and Representation
Material Exploration
Art History & Appreciation
Geometry
Elective I (Introduction to Visual Communication and Storytelling)
Semester II
Design Foundation-II
Research Methodology
Introduction to Sustainability
Model making
Elective I (Branding & Promotional Designs)
Semester III
Visual Contexts and Systems Thinking
Digital Illustration & Imagery
Graphic and Print media
Advertising & Film making-I
InterFusion Studies & Research-I
Semester IV
Advertising & Film making-II
InterFusion Studies & Research-II
Portfolio Development
Advertising & Film making-II
InterFusion Studies & Research-II
- Unleash Your Creativity: Explore your artistic vision and transform it into stunning designs. Our program provides a platform to experiment with various materials, techniques, and styles.
- Master the Art and Science of Fashion: Develop a strong foundation in design principles, pattern making, draping, and garment construction. Learn to blend creativity with technical expertise.
- Stay Ahead of Trends: Stay updated with the latest fashion trends, sustainable practices, and emerging technologies. Our curriculum incorporates industry insights to prepare you for a dynamic and ever-evolving industry.
- Build a Strong Professional Network: Connect with industry experts, alumni, and fellow students. Our program fosters a supportive community that can help you launch your career.
- Pursue Diverse Career Paths: Our program equips you with a versatile skill set, opening doors to a wide range of career opportunities, including fashion design, textile design, accessory design, styling, and more.
- Internal Assessments– Provides an evaluation of students’ learning progression during the entire length of the course.
- Projects– In-class and independent research projects undertaken to demonstrate students’ depth of understanding of the subject.
- Semester Examinations– Time-based formal assessments to test students’ understanding of the subject.
- Presentations– Used in a few subjects to demonstrate communication skills, professionalism, critical thinking and support findings.
- Portfolio Assessment– Exhibits learning from the concept stage to execution.
- Creative Director / Art Director
- Brand Strategist / Brand Consultant
- Advertising Campaign Manager
- Video Editor
- Motion Graphics Designer
- Matchmove Artist
- Storyboard Artist
- Packaging Designer
- Interactive Media Designer
- Digital Content Strategist / Social Media Designer
FAQ
M.Des in Visual Communication is a 2-year postgraduate program that explores advanced concepts in design thinking, branding, and multimedia communication. It emphasizes innovation and research in visual storytelling.
Candidates must have a Bachelor’s degree in Design, Fine Arts, or related fields from a recognized institution. A portfolio and/or entrance exam may also be required.
The program focuses on:
- Advanced graphic and motion design
- Research-driven branding strategies
- Interactive and immersive media
- Emerging technologies like AR/VR in communication
Postgraduates can work in roles such as:
- Creative Directors
- Visual Strategists
- Experience Designers (AR/VR)
- Media Producers
- Design Researchers
Yes, M.Des in Visual Communication often includes a thesis or capstone project, where students explore innovative solutions in visual design.
Graduates can find opportunities in:
- Advertising and Branding
- Film and Animation Studios
- Media and Publishing
- Technology Firms (AR/VR, UI/UX design)
While B.Des covers foundational and technical skills, M.Des delves into strategic, research-driven, and leadership aspects of visual communication design.
Yes, internships with design studios, advertising agencies, or multimedia companies are often part of the curriculum.
The program includes training in advanced tools like:
- Adobe Creative Suite
- Cinema 4D or Blender for motion graphics
- Unity or Unreal Engine for AR/VR projects
Absolutely! M.Des equips students with the skills to lead projects, strategize branding efforts, and manage creative teams, making it ideal for aspiring entrepreneurs.
This program focuses on innovation, interdisciplinary learning, and cutting-edge technologies, preparing students for leadership roles in the design industry.